Telefonica and the Nature

Client



Project

Project:

Week-end for clients

Information:

Date of realization: 2000, 2001, 2002
Location: Valle de Tena, Monfrague, Puigcerda, Sierra de Cazorla.


Public: Preferred clients of Telefonica.

Description of the project:

Purpose
· To create customer royalty.
· To promote the brand in the area of Rural tourism.
· To look for necessity and concerns of the clients.

Mechanics
· Invitation or random draw for users of determined products.
· Invitations for week-end in a four stars hotel with the possibility to practice outdoor activity.

Results
· High degree of satisfaction for the invited clients. 		Images